Corporate Design Relaunch 2021

New logo for the 70th anniversary

Brilliant turns 70 and starts into a new, shining decade. Together we would like to celebrate this occasion and present our new corporate design.

Over the past decades, Brilliant has continued to develop with a sense for design and innovative lighting technology.

This has also been accompanied by a continuous adaptation of the corporate design, which reflects the company's development from "Brilliantglashütte" to "Brilliant AG".

Our teaser video for the brand relaunch shows the development of our company logos through the past decades of the company's history. Starting in 1951, when the foundation stone for our current company was laid with the "Brilliantglashütte", right up to the present day. Even today, there are design elements on the company building that are based on the triangles from the 60s logo. You can also find out more about our company history here.

For our new logo, our characteristic house font "Helvetica" was modernised, and the typical Brilliant lettering was adapted.

The ellipse continues to be an essential element and still represents the light of a luminaire, combining the colours yellow, for Brilliant, and orange, for the National Lighting Company. 


Download

Here we offer you the possibility to download the new logo for print and digital. In addition, we provide you with a guideline which we would like to ask you to observe when using our logo.

 

 


Anniversary Sale 2021 - "Deal of the Month"

New style for POS solutions and packaging

Stay curios!

The relaunch of our corporate design will initiate the transition in 2021 and accompany us over the next year.

Let's create a bright future together.